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Enjoy Wild Alaskan Halibut At Rubio's

Aug 25, 2017 11:10AM ● By Jeanne Fratello

Rubio's, the popular fast-casual Baja Mexican restaurant, has added wild Alaskan halibut to its menu. For a limited time, guests can enjoy a Wild Alaskan Halibut Two Taco Plate, a Wild Alaskan Halibut Burrito, or a Wild Alaskan Halibut Bowl (or all of the above).  

Developed by co-founder Ralph Rubio and the culinary team, the Wild Alaskan Halibut Two Taco Plate includes sustainable wild Alaskan halibut seasoned in olive oil and garlic, grilled on an authentic comal, and served on a stone-ground corn tortilla. It is then topped with a corn salsa made with red bell peppers, lime and agave, as well as creamy Hass avocados, crisp cabbage and Rubio’s chipotle white sauce. The Two Taco plate is also served with a side of “no-fried” pinto beans and tortilla chips.

The Wild Alaskan Halibut Burrito is filled with the same flavorful grilled halibut, corn salsa, handmade guacamole, citrus rice, black beans, crisp cabbage, cilantro, onion and chipotle white sauce, all wrapped in a warm flour tortilla and served with a side of tortilla chips. The Bowl includes the grilled halibut, served atop a bed of citrus rice and cabbage topped with corn salsa, fresh Hass avocados, black beans, salsa verde and chipotle white sauce.

“At Rubio’s, we are continuously looking for innovative ways for our guests to experience seafood. This includes challenging ourselves to introduce new items like Wild Alaskan Halibut, which is a premium whitefish that’s not typically served in restaurants of our size,” said Rubio. “Wild Alaskan Halibut has a sweet, delicate flavor and firm texture that pairs beautifully with our new corn salsa. We’re excited to add this sustainable fish to our seafood menu for the first time, and hope our guests enjoy it all summer long.”

Rubio’s is committed to serving coastal food made with quality ingredients, including the sustainable seafood found across its menu, daily handmade salsas and guacamole, and fresh produce delivered weekly. As part of the company’s “Made With a Mission” commitment – to serve coastal food that not only tastes great, but that its guests can feel great about eating – Rubio’s is now serving all natural chicken raised without antibiotics, all natural steak, and all natural bacon with no nitrates or nitrites added, except those naturally occurring in natural ingredients, in entrees across its menu. 

The company recently announced it has also removed artificial flavors and food coloring from artificial sources from its core menu. More information about Rubio’s commitment to food quality can be found here

Rubio’s first opened in 1983, in the San Diego neighborhood of Mission Bay. Since then, Rubio’s has established a passionate fan base throughout the U.S., and has been credited with starting the fish taco phenomenon.

To date, Rubio's has sold more than 200 million Original Fish Tacos and uses sustainable seafood in nearly all of its seafood menu items. Ranked as the "Number One Most Craveable Taco Chain" by Technomic’s Consumer Brand Metrics data, Rubio’s is committed to giving back to the communities it serves by sponsoring a variety of ocean-related events and organizations throughout the year.

Rubio’s is headquartered in Carlsbad, Calif., has over 4,000 employees, and currently operates more than 200 restaurants in California, Arizona, Colorado, Utah, Nevada and Florida.

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