Manhattan Beach Team Competes in Doritos Commercial Contest
Nov 10, 2015 07:56AM ● Published by Jeanne Fratello
Gallery: Doritos Commercial Filming [7 Images] Click any image to expand.
The commercial (featuring a Manhattan Beach location and cast) is live on the Doritos site now, where anyone can view it and give it a (hint, hint) five-star rating: https://crashthesuperbowl.doritos.com/gallery/rating/0/756. Its creators say that if they win the grand prize, they will donate the money to local charities.
The project has been a labor of love for the past nine months, according to team leader and Manhattan Beach resident Nancy Franklin, who came up with the idea "a few days after absorbing the pain of my Seahawks losing to New England in last year’s Super Bowl."
After she got the concept together in mid-February, it took Franklin and her husband Joe another month to secure the location for the shoot, which takes place in a supermarket. "We were turned down by one market, but [the Manhattan Beach] Ralph's said they’d look at the script and think about it," she said. "I wrote the 'letter of my life' outlining what we wanted to do and that the net proceeds are going to charity. Two months later, in May, we got permission."
Next came finding a director. Joe and veteran director (and Manhattan Beach resident) Scott Papera had worked together on a traffic safety campaign for the city of Manhattan Beach, so the couple approached Papera, and he accepted.
Then the crew had to map out the scene, cast the characters, procure props and equipment, and do the film shoot. The film shoot took place on a Friday night in September and lasted from 8:00 p.m. to 6:00 a.m. "Scott did a masterful job of directing, keeping everyone awake and focused," said Franklin.
After the filming was complete, Papera led the post-production effort. "It only took me and my editor, Sean Fanton, about a day to edit… but then it was another two weeks to massage the cut, play around with different versions, add sound effects and animation, etc.," he said. The final spot was ready to go live on October 30.
Manhattan Beach residents who watch the commercial will immediately recognize their local Ralph's, as well as some other familiar faces. "Most of the people who were in the spot are from Manhattan Beach—Harried Mom, dad and kids," said Franklin. "The extras are our local Manhattan Beach friends and neighbors. The cheerleaders are from Mira Costa High School."
Papera added that everyone wore "multiple hats" on this project. "The make-up artists were background actors, the “Chatty Neighbor” was the art director, but it was a labor of love," he said.
Franklin was especially complimentary to the team at Ralph's for their support of the project: "Ralph's was wonderful to work with. I can’t say enough good things about them," she said. "Once Ralph's understood that this was not for personal gain, and that everyone was getting behind this concept, they wanted to be in on the fun. We had to follow some guidelines but they let us have the run of the store and were fully cooperative in moving some things around so we could get the shots we wanted. They were really a good group to work with, from their PR department on down to the employees. They are equally excited about this spot."
Papera echoed Franklin's support for Ralph's: "The people at Ralph's were phenomenal and never questioned when we asked them to move entire displays around or to un-stock the products they just spent an hour stocking because they were in our shot. It could have easily taken twice as long without their support."
"It’s been a lot of fun to see this come to life," concluded Franklin. "Everyone has been very gracious in donating time, talent, and equipment to the project. I’d like to think it’s a testimony to the script concept and the prestige of the contest."
As voting continues on each of the Doritos spots, the videos will be narrowed down to 50 semi-finalists and then three finalists. Voting for the three finalists will take place between January 5 and the Super Bowl.