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South Bay Mo Bros Kick off 'Movember'

Nov 02, 2015 09:25AM ● By Jeanne Fratello

One of the South Bay Mo Bros prepares to get shaved at Bob Roy Salon

Are you seeing a lot of mustaches around town? If so, it must be "Movember," the month that the Movember Foundation uses to raise funds and awareness for men's health issues. And thanks to the Manhattan Beach-based South Bay Mo Bros - one of the country's most successful local Movember teams - individuals and businesses all across Manhattan Beach and the South Bay are getting involved.

"It's a fun approach to a serious problem," said Sandy Goodman, Manhattan Beach resident and team captain of the South Bay Mo Bros, the team that has earned the title of "Mo Mos" (most money earned) in the U.S. for the past six years. Through a golf tournament and raffle, the South Bay Mo Bros last year brought in $118,732 for the cause.

The general Movember premise is this: Sign up to join the Movember effort, start off clean-shaven on November 1, grow and groom a mustache for the month of November, and raise funds and awareness for men's health. This year, Movember is adding "Move" to its commitments as well, asking people to commit to at least 30 minutes of any kind of physical activity for each of the 30 days during the month of November.

Locally, the South Bay Mo Bros sponsor the South Bay Mo Bros Golf Tournament, to be held this year on November 16 at the Palos Verdes Golf Club; as well as a raffle with prizes from many local businesses, to be held on December 1 at the 900 Club in Manhattan Beach.

The South Bay Mo Bros have also gotten Manhattan Beach businesses on board. Throughout the month of November, a number of business sponsors are offering Movember specials if you mention Movember: 10% off at Roberto Coin, 15% off jeans at Manhattan Denim, 10% off at Bob Roy Salon if you mention Movember at the time of booking, half off haircuts for men at Aqua Salon, 10% off delivery orders at Mickey's Deli, and Navy Grogs at Rock'n Fish for $5.55, with $.55 from each grog going to The Movember Foundation.

Goodman, who lost his father-in-law after an 8-year battle with prostate cancer, said that his primary motivation in leading South Bay Mo Bros is to raise awareness and promote the importance of early screenings and detection.

 "After my father-in-law's illness, I really wanted to bring this story to our community," said Goodman. "I realized that a lot of my friends weren't having that conversation," he added. "Men aren't comfortable talking about self-exams."

Goodman has worked with the Downtown Manhattan Beach Business and Professionals Association to put posters up around town and increase involvement and awareness. When he and his teammates walk around asking to put up the poster and for donations to the raffle, he said, "It allows the businesses to be involved directly and it allows my teammates to go out there and talk about what they're doing."

On Sunday, November 1, Goodman and teammate Sean Gesell officially kicked off the month of Movember by heading over to Bob Roy Salon, where they received a (complimentary) professional shave. Joining them was Adam Garone, executive director and CEO of the Movember Foundation.

Garone noted that the Movember Foundation was started with a simple conversation over a beer between friends in Australia, and has since grown to a major global foundation. He says that this year's "Move" challenge adds a new dimension to the project, marking the first time that there is something tangible for women to do to be a part of Movember. As for the success of the South Bay Mo Bros, "It's been really great to watch the evolution," he said. "That's the fun of it - everyone makes it their own."  

Goodman said that he's proud of his team's success but he's always looking to build more awareness and trying to get more people to step up and take action. As the effort builds each year, he said, "We're getting there - one mustache at a time."

The Movember Foundation was founded to build awareness and raise funds for research and programs dealing with prostate cancer, testicular cancer, mental health, and physical activity. According to the Movember Foundation:
  • 1 in 7 men will be diagnosed with prostate cancer in their lifetime
  • Testicular cancer is the most common cancer in young men ages
  • 15 - 34 years
  • 1 in 4 adults in the US will experience a mental health problem in a given year
  • 3 out of every 4 suicides are men
  • Moving on a regular basis can reduce your risk of heart disease, diabetes, and cancer by up to 50% and lower your risk of early death by up to 30%
Since 2003, The Movember Foundation has raised over $650 million and helped fund over 1,000 breakthrough men’s health programs in 21 countries. In 2014, the Movember Foundation was ranked 72nd out of the top 500 NGOs (non-governmental organizations) in the world.

To learn more about the Movember Foundation, click here. To learn more about South Bay Mo Bros, click here.

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