GROW is Growing - Will Expand Sepulveda Location
Jan 08, 2015 08:53AM ● Published by Jeanne Fratello
"We are very excited," said Barry Fisher, owner of GROW - The Produce Shop. "We will be increasing all our current categories as well as adding a bulk dept and prepared meals."
Fisher continued: "On January 15, we will begin to build out the new space, which will add about 75% more space to GROW. On February 12, we will close GROW for ski week to take down the wall between the two spaces and build a new cooler. We plan to be open Monday, February 23."
The story of GROW's origins begins with a simple cherry stand: The Fishers moved to the South Bay from Central Valley citrus country in 2003. When their son wanted to earn money for a boogie board, he opened a curbside cherry stand, selling cherries from one of the family's grower friends in Lodi. The cherries were so popular that the Fishers began receiving notes in their mailbox from neighbors asking when they could get more cherries.
The family opened GROW on Sepulveda Blvd. in September 2006, as a way to bring grower-fresh produce to the South Bay. GROW has since expanded its offerings to include specialty groceries and it has added a delivery service, with brightly colored delivery vans that are a familiar sight around the South Bay.
GROW is known for introducing new products and growers to the South Bay and beyond. Fisher notes that this weekend, GROW will continue its tradition of being the first store in America to carry Sumo mandarins - the popular extra-large and extra-sweet citrus fruit with a distinctive top knot - as the Sumo season begins.
A second GROW location in downtown L.A. is slated to open later this year.